Baltic Born is a US based clothing brand started by 3 sisters who were looking for pieces that felt comfortable through all the different stages of women's lives, without breaking the bank. They focus on budget-friendly clothing for all occasions from activewear to bridal showers.
Baltic Born was seeking a high impact personalization platform that would enable automation, reduce merchandising time and showcase their new collections. They wanted to deliver a customized buying experience while increasing revenue.
Baltic Born added to personalization to their highest traffic pages, including the home page, collection pages, and the cart page. They worked with LimeSpot's robust A/B testing module to evaluatet multiple treatments and identify the optimal experience. Using that treatment, Baltic Born achieved a 3x increase in conversion, 16% increase in AOV, and 12% increase in revenue per session.