You already know not every product is the right fit for every customer. The same goes for your advertising. You can use LimeSpot’s Ad Optimization for Google Shopping to improve product visibility, eliminate the overhead of feed publishing, and increase ROAS.
Here are some creative ways to level up your advertising strategy on Google
A clothing store with an extensive denim collection could make sure all product attributes, such as style, design, length, and waist sizes, color, material, fashion trend etc. are available in for search on Google.
This will increase the discoverability, shorten shoppers' decision-making process, and ultimately boost the shopping ads conversion rate.
Enriched Shopping Ads
Enrich your product data in your Google feed to increase your Google Shopping Ads performance.
How it works
LimeSpot AI adds custom fields to your product feed content using the knowledge that has been created by your customers’ behavior and purchase patterns. Additional product attributes such as gender, age, style, design, material and other product details enriches your product listings, therefore boosting the discoverability and conversion rates on both Free and Paid listings on Google.
How to do it
Enriching your shopping ads is a set it and forget it process. Just install LimeSpot Shopping Ads and let our engine validate your products. All the additional attributes will be added to your products and everything will be automatically synced with your Google Merchant Center in real time. All new products and updates will also be synced with your feed automatically.
Keep a close eye on your Feed Center to make sure all your products are attributed properly and are in sync with your Google Merchant Center. Use the bulk edit option to add attributes that are not automatically extracted.
A sports equipment store could run two separate campaigns to test out their acquisition strategies. Their sales data might tell them that customers who live close to the coast or major bodies of water are more likely to visit their store and be in the market for a kayak.
This insight could direct a Standard Shopping campaign where they choose which segments are served their ad. However, the sports equipment store might be overlooking exposure to customers who are still in the market for a paddleboard, water accessories, or swimsuits, even if they don’t live close to the shore.
To capture this audience, the sports gear store could also run a Smart Shopping campaign to optimize their ad spend.
Segmented Shopping Ads
Use your real-time audience segments to target your shoppers with personalized shopping ads.
How it works
Create different Google Shopping Ad campaigns for different products based on their popularity, purchase history, and performance. Google Smart Shopping campaigns will automatically use the best performing audience from your real-time segments and target them with the best applicable campaign. If you use Google Standard Shopping, you will have the option to select the actual segment(s) you would like to target per campaign and add a bit of your marketing strategy to your personalized ad campaigns./p>
How to do it
Your audience segment and attributed products are already synced with your Google accounts at the time of activating LimeSpot’s Shopping Ads module. All you need to do is to create your Shopping Ad campaigns. Use a Smart Shopping campaign if you prefer to use Google AI to target your audience or create a Standard Shopping campaign to have more flexibility and select the audience segment and location per campaign.
If you are new to Google Shopping Ads or don't have an accurate idea about how your products would perform on Google, begin with creating a smart Shopping Campaign for ALL your products available on your Merchant Center.
A sports gear store that services multiple types of interests could run a campaign for one particular hobby, such as hiking.
Customers that click on their ads will be taken to a custom landing page that highlights their most popular hiking gear, as well as content marketing related to hiking, like an offer to sign up for emails to receive a weekly 'hike you gotta try’ inspiration email in their inbox.
Wherever the customer browses after the landing page, they will see hiking imagery and products prioritized.
Personalized Content Journeys
Create audience segments based on any ad campaign you are running and create a completely tailored journey for the customer from the second they land on your site.
How it works
Most content personalization campaigns require your customers to segment themselves as they start browsing your site. But you can use UTMs or any URL params to actually tailor the experience from the moment a customer lands on your site. You can also carry the buyer’s unique experience from well past their first touch on your website, making your advertising that much more powerful at creating a tailored customer buying experience.
How to do it
Create a segment using the UTM, URL, or other parameters of your choice. Apply that segment to an experience you set up in Segmented Experiences and tailor any HTML element including copy, imagery, navigation, and more.
LimeSpot’s Ad Optimization for Google Shopping can streamline the upload and approval process of your ad feed. While you can manage your Google Shopping ads yourself, combining Segmented Experiences with our Ad Optimization tool ensures you’re driving highly engaged traffic to your site.