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Beekman 1802

Implemented custom styling to drive a 61% increase in net sales per product recommendation view
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“We’ve always had a great PDP conversion rate, but when customers interact with LimeSpot’s recommendations blocks we see a jump of up to 14.5%, a huge lift for something that’s so easy to install and implement.”

The Client

Beekman 1802 started from a single act of kindness: Founders Dr. Brent Ridge and Josh Kilmer-Purcell had traded the hustle and bustle of big city living for a quieter life on Beekman Farm in Sharon Springs, New York. When Brent and Josh's neighbor was losing their farm, the neighbor left a note in their mailbox asking if his 100 goats could live on their property. Brent and Josh, who were new to goat farming, Googled 'what to do with goat milk.' They discovered its soothing properties, particularly for sensitive skin, inspiring them to start handcrafting soap that they sold to neighbors.

Today their 'neighbors' number in the millions, with an ever-increasing range of Beekman 1802 products being sold through their brick & mortar flagship store in Sharon Springs, a vast array of global retailers, and of course, through their DTC ecommerce channel.

The Challenge

The original Beekman 1802 web experience was largely rooted in content first, commerce second. They launched a new commerce-led Shopify experience in 2014, and has been steadily optimizing their site since then. Today, it's one of their fastest-growing sales channels.

Most recently, the Beekman 1802 team has focused on finding ways to both improve the customer experience and reduce the administrative load of managing the site. Previously, the team was manually curating their recommended products and cross-sells, which was both time-consuming, and generic to all users. Realizing that they needed a more sophisticated approach -- and that AI was the wave of the future -- the Beekman 1802 digital team started investigating solutions.

The Solution

LimeSpot immediately stood out because of its reputation; with over 1,400 reviews and a 4.8 rating on the Shopify App Store. Before they moved forward however, Beekman 1802 needed to be sure that the LimeSpot platform could do everything they needed. The brand had a strict set of guidelines that pushed the boundaries of LimeSpot's out-of-the-box design functionality to completely match the look, feel, size, and spacing of their existing manually curated recommendations blocks.

The LimeSpot team worked closely with Beekman 1802 to implement new custom scripts that would allow their product recommendations to surface in a completely organic way that seamlessly blends in with their overall site look and feel.

Once live, LimeSpot's 1:1 Personalized Recommendations easily solved Beekman 1802's manual curation problem. The LimeSpot platform saves time and drives sales by automatically generating AI-backed recommendations based on a customer's browsing and purchasing behavior. Beekman 1802 was seeing a healthy Product Detail Page (PDP) conversion rate of around 12% (higher than the industry average of 9%), but with LimeSpot that number climbed to over 14%, a jump they cite as huge given how easy LimeSpot was to install and implement.

LimeSpot also opened up new opportunities for Beekman 1802 to promote recommendations. In addition to the PDPs, they added recommendations to their collection pages, blog, landing pages, and various content pages like their store locator. Customers will also find a LimeSpot upsell box located in Beekman 1802's Ajax (flyout) cart and their cart page, which serve up specially curated recommendations with the aim of boosting cart size.

Beekman 1802 is continuing their mission of spreading kindness, by expanding their science-backed Clinically Kind® skincare range for sensitive skin, increasing distribution, and continuing to improve their site buying experience -- in part with LimeSpot's continued role in helping them create a more 1:1 personalized shopping experience for their neighbors with every visit.

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Beekman Case Study

Beekman 1802 Results

"We had a really great and seamless onboarding process. We were trying to do a lot of specific customizations -- how things look, how products were pulled -- and we were able to get everything we wanted, without compromising on layout and brand experience."

- Nicole Foster, Project Manager, Beekman 1802

61% Sales Increase per Product View
3%+ Increase in PDP Conversion Rate
16% Conversion Rate on
In-Cart Upsell

Boost Sales by Personalizing Marketing Emails

  • Deliver personalized campaigns and newsletters
  • Send individualized content to drive customers back to your site
  • Measure campaign and recommendation effectiveness

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Recommendations Merchandising

Serving up the right product to the right customer at the right time in their buyer’s journey is key to converting and boosting AOV. Discover different strategies to optimize the placement, use, and tactics behind your recommendations to ring up those sales in this how-to series.

1-1-PERSONALIZED-RECOMMENDATIONS

 

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