Beauty and Cosmetics
How LimeSpot Helped Spongellé Personalize the Entire Customer Journey
The Client
Established in 2008, Spongellé is a leader in eco-friendly personal care products. Using the highest quality ingredients made in the USA and advanced technology, their focus is to create a luxurious bath experience for the body and soul. With their dedication to customer experience, they needed a personalization platform to help them with this process.
The Challenge
With multiple brands and categories, Spongellé needed a personalization platform to guide discovery across the entire customer journey. They needed to show the right products to customers at the right time. The company also required that this personalization platform match their store theme and branding to ensure original customer experiences.
The Solution
Given LimeSpot's native look and feel, Spongellé was able to quickly and easily add personalization throughout the site. Spongellé placed popular items on the home page, frequently bought together on products pages, and most popular from individual collections on collection pages. From the first touch point and all the way to the cart page, LimeSpot recommended products that catered to the customer shopping experience. Spongellé achieved 3x increase in conversions, 21% increase in AOV, driving 57% of their revenue through personalization.
