Idea Guide
SMS Product Recommendations
Meanwhile, discover strategies to boost conversion rates, transaction size, and customer engagement in our Idea Guide.
Drive more clicks and revenue on autopilot with personalized product recommendations delivered via SMS. You choose the type of promotion, such as cross-sells or frequently bought together, and LimeSpot analyzes each shopper’s browsing or buying history to automatically recommend the product they’re most likely to be interested in.
A bicycle store can offer different gear and accessories for cross-sells. Bridge the experience from onsite to offsite with personalized cross-sells can be reiterated in your SMS campaign.
Tee up shoppers’ next orders by recommending complementary items with what they’ve just purchased.
Personalize your SMS recommendations based on a shopper’s purchase history. Direct LimeSpot’s AI-based SMS product recommendations to automatically select an item that is either related to or frequently bought with their recent purchase to improve the likelihood a customer is motivated to buy. You can also manually select which products are recommended to customers based on specific purchases.
Visit the LimeSpot Admin Panel and navigate to Acquisition -> Text Message Personalization. Create a new campaign using an upsell or cross-sell recommendation that references a customer’s most recent purchase. Copy the widget into your SMS platform of choice and trigger it to deliver at a specific point in the shopper’s post-purchase journey.
Trigger post-purchase cross-sells or upsells to take place immediately after a transaction is complete, once a customer’s order has arrived, or as a re-engagement tactic within 2-3 weeks after they’ve received their order.
A clothing boutique could use an SMS message to highlight the specific pair of jeans a shopper last viewed, or the same pair in a different color.
Keep shoppers coming back by reminding them over text messaging what they left behind
You can use Segmented Experiences to tailor any HTML element on your site, including banners and hello bars positioned at the top of your site. You can use these types of banners to promote any coupon code you are currently running, including choosing to actually hide or display coupon codes for different customers. Only customers that have never made a purchase on your site, for example, may see a banner promoting a new customer discount.Cart abandonment reminders can be an extremely effective way to drive quick sales - even moreso when passed on through SMS. Set up SMS campaigns to highlight a customer’s most recently viewed product to create an urgent reason to return to your site.
Create segments based on the number of orders a customer has made, or even the number of pages they have browsed. Then use Image or HTML Personalization to swap out or hide a promotional banner that appears on your home page or all pages of your site.Visit the LimeSpot Admin Panel and navigate to Acquisition -> Text Message Personalization. Create a new campaign to reference a customer’s most recently viewed items or items added to the cart. Copy the widget into your preferred SMS platform and trigger it to send after a set period from when a customer has left your site.
If your shopper isn’t biting with a reminder of what they showed interest in, try changing things up a little and highlighting a related item or frequently bought together item instead. It might just be the product they were looking at wasn’t the right fit - but something else is perfect.
A beauty brand could send shoppers celebrating their birthday an SMS message inviting them to get a free gift with purchase on their next order. The message could be accompanied by a personalized product recommendation, such as an eye shadow palette from the same line they’ve purchased from in the past.
Give shoppers a reason to celebrate by serving up a personalized offer and product recommendation all at once over SMS.
You can use segments to identify whether a customer is new or returning to your site and give each customer a different offer. For example, a new customer might be presented with an offer to get a freebie with their first purchase when they sign up for your newsletter, while a returning customer might be given the same freebie offer when they refer a friend. Change the text, imagery, and CTA to suit each audience. If someone is a super loyal customer, you can even opt to skip showing a pop-up at all through your pop-up application.Celebrate customer milestones such as their birthday, account anniversary, loyalty program status, or spending threshold by sending them a congratulatory SMS message. Better yet, add on a special promotion and a personalized product recommendation to keep them feeling appreciated and ready to shop with you again.
Create segments based on how many orders a customer has previously placed on your site and / or how they have behaved on your website. Then, using the pop-up tool of your choice, edit the HTML with LimeSpot’s HTML Personalization to determine what type of offer is presented to who in the pop-up.Visit the LimeSpot Admin Panel and navigate to Acquisition -> Text Message Personalization. Create a new campaign that references the shopper’s purchase or browse history to come up with the most personalized product offer possible. Copy the widget into your SMS campaign provider and trigger it to deliver when the shopper has hit whatever milestone or celebration you’re promoting.
Remember that promotional offers can still be accessed by other customers even if they aren’t presented with them directly. Be sure to set rules for your promotional discount codes as needed with your discounting app of choice if you want to avoid misuse. It’s also worth noting that sometimes a single customer can fall into more than one segment. You can set the priority for which audience segments you want a customer to fall into to ensure they’re seeing the experience that’s most likely to make them feel like they’re in the right place and ready to make a purchase.Generate your SMS recommendations based on a shopper’s browsing behavior or recent purchases. Or promote what’s popular to keep them in the loop on what’s new on your site.
Everyone loves free shipping right? While free shipping progress bars are helpful, providing recommendations at the same time is a clutch way to speed up the time to checking out and reduce frustration or potential cart abandonment altogether. Watch how in this short video featuring Buttah.
An athletic wear store could promote their new street artist collaboration, with every individual shopper receiving a tailored product recommendation from that collection. One shopper may receive a track jacket, while another may see sneakers.
Show customers how far away they are from free shipping while serving up product recommendations to help them hit your store’s free shipping threshold.Get eyes on your new drops with SMS announcements - and motivate purchases by highlighting the product a shopper is most likely to be interested in as part of your text blast.
Offering up free shipping with a minimum purchase is one of the easiest ways to boost average order value. Put your free shipping policy front and center with LimeSpot by highlighting additional products a customer may want to consider to reach your free shipping threshold. Customize the amount a customer needs to spend to get free shipping based on your store’s policies, choose what featured products or collections to spotlight, and automatically refresh recommendations based on what a customer adds to their cart. You can even use Segmented Experiences to choose who sees your free shipping offer by geo-location.LimeSpot’s SMS product recommendations can be drawn from a specific collection if desired. Set up a Featured Collection SMS recommendation and include it as part of your SMS blast to automatically spotlight an item from your new collection that a shopper is most likely to be interested in.
Visit the LimeSpot Admin Panel and navigate to Acquisition -> Text Message Personalization. Set up a new campaign that uses Trending or Most Popular recommendations from a specific collection. Add the widget to your SMS campaign of choice and watch the results roll in.
Promote the fact the item spotlighted in the SMS has been specifically chosen from the new collection for that shopper to drive extra interest.
With so many possibilities, we get it can be hard to figure out where to start. That’s why we’ve created this handy idea guide, to give you plenty of inspiration for all the ways you can use LimeSpot and level up your personalized shopping experience.
Boost your store’s average order values by 10% easily. Set up one-click upsell funnels and post-purchase offers to easily add more items to your shoppers’ carts.
Remove friction from the buyer journey by tailoring your site to each customer's goals.
Segment your customers by their browsing or buying behavior and create a tailored experience throughout their entire buyer journey.
Capture cost-conscious customers more effectively by personalizing your promotional strategy.
Help your emails stand out with 1:1 personalized recommendations or segmented content and images.
Convert more customers and drive more clicks by offering a personalized product recommendation in your SMS outreach.
